Four ways to sell your property.
One honest recommendation.
Every seller's situation is different. We take the time to understand yours and recommend the route that genuinely works best — whether that's a fast cash sale, auction, private investor, or the open market.
Quick Cash Sale
Sell in as little as 7 days — the fastest route when time is critical.
If you need to sell quickly, a cash buyer can offer the speed and certainty that the open market simply can't. But not all cash buyers are equal. Many national house-buying companies promise a fast sale, then reduce their offer at the last minute or add hidden fees once you're committed.
We do things differently. Heritage works with a small, trusted group of professional cash buyers who move fast, communicate clearly, and don't renegotiate. Our role is to introduce the right buyer for your property, negotiate the strongest offer on your behalf, and manage the process from start to finish.
This route works well for:
Financial difficulty or mortgage arrears
Repossession risk
Divorce or separation
Probate or inherited properties
Properties needing refurbishment
Sellers who simply need certainty and a clear timeline
What to expect:
An honest, realistic offer based on your property and situation
No last-minute reductions or hidden fees
Completion in as little as 7 days
Clear communication throughout
Private Investor Sale
A faster, more discreet route — ideal for landlords and tenanted properties.
Some properties are naturally better suited to investment buyers than the open market. If your property has tenants in place, requires light refurbishment, or sits in an area with strong rental demand, an investor buyer is likely to offer a faster, more straightforward transaction than a traditional sale.
Through Heritage, we introduce your property to a vetted network of experienced buy-to-let investors who are actively looking for their next acquisition. These buyers understand investment properties, are financially ready to proceed, and don't need the property to be vacant or fully refurbished before they'll commit.
In many cases, offers from investor buyers are stronger than traditional cash-only routes — while still completing faster and more discreetly than the open market.
This route works well for:
Tenanted properties with sitting tenants
Landlords exiting their portfolio
Properties needing light refurbishment
Sellers wanting a discreet, off-market sale
Portfolio disposals
What to expect:
Introduction to serious, financially ready investors
Faster completion than the open market
Discreet, off-market transaction
We negotiate on your behalf throughout
Auction Sale
Legally binding as hammer falls — no fall-throughs, no renegotiation.
Auction is one of the most secure and reliable ways to sell a property. Once the hammer falls the sale is legally binding — the buyer can't pull out, renegotiate, or cause delays. You get a fixed completion timeline, usually around 28 days, and complete certainty from day one.
At Heritage, we guide sellers through auction the right way. We'll recommend the most suitable auction house for your property, help you set a realistic reserve price, support you through the legal pack, and make sure your listing gets the exposure it needs to achieve the strongest result.
There is no fee to Heritage for this service — we're paid by the auction house. The auction house will charge a seller fee, which we'll explain clearly upfront so there are no surprises.
This route works well for:
Probate or inherited properties
Homes needing modernisation or refurbishment
Sellers who've struggled with estate agents
Anyone wanting a fixed, certain timeline
Properties that attract investor or developer interest
What to expect:
Recommendation of the right auction house for your property
Help setting a realistic reserve price
Support with the legal pack
Completion typically within 28 days
Open Market
The right agent, the right strategy, the best possible price.
When the right agent and strategy are in place, the open market can achieve the highest sale price. But choosing the wrong agent, launching at the wrong price, or sitting on the market too long can cost you months and ultimately result in a lower figure than you'd have achieved with the right approach from day one.
At Heritage, we take the guesswork out of it. We assess your property, understand your situation, and introduce you to the agent best placed to achieve the strongest result — at no cost to you as the seller.
The agent agrees a net price with you directly. They then market your property with their fee added on top, paid by the buyer. It's a focused, time-limited campaign designed to generate serious interest quickly and achieve the best possible price — without the drawn-out process that open market sales can sometimes involve.
We stay involved throughout to make sure the sale is being handled properly and that momentum is maintained. If at any point the strategy needs adjusting, we're there to advise.
This route works well for:
Properties in strong buyer demand
Sellers wanting the best possible price
Owner-occupier appeal properties
Those wanting maximum market exposure
Sellers with some flexibility on timeline
What to expect:
No fee to you as the seller
The agent agrees a net price with you directly
Your property is marketed UK-wide
Buyer pays the agent fee on top
Focused, time-limited campaign to sell quickly
Not sure which route is right for you?
Here's a quick overview to help you compare:
Most homeowners who contact us aren't sure which route is best — that's exactly what we're here for.
A free consultation with Heritage takes around 20 minutes. We'll listen to your situation, ask the right questions, and give you an honest recommendation with no pressure to proceed.
We commonly help sellers who are:
Looking for a quick sale
Dealing with a probate or inherited property
Landlords looking to exit their portfolio
Selling a tenanted property
Going through divorce or separation
Struggling to sell through an estate agent
Simply unsure where to start
